
Brand Voice and Identity
SeaMarine is rooted in a love for the ocean, born out of a desire to create timepieces that thrive in both rugged aquatic environments and refined urban settings. The watches aren’t just about tracking time, they are strong personal statements and tools for adventure. SeaMarine speaks to people who are not just adventurers but who also value functionality and craftmanship in their tools.
SeaMarine strikes a delicate balance between luxury and accessibility as an entry point into the world of fine watch-making without the ultra-high-end pricing. We are the perfect companion for the discerning professional who appreciates quality but is not yet ready for brands like Rolex or Omega.
Brand Ambitions
Brand Vision
Redefine luxury watch-making through timepieces that blend exceptional craftmanship and timeless design with modern innovation at accessible price-points.

Company Mission
Deliver accessible luxury with a watch range of swiss-level quality to rival the industry’s finest, without compromise.

The 'Gull in Flight' Logo

Adventure and Purpose
The seagull, gracefully soaring above the ocean’s waves, is a symbol of freedom, resilience, and the enduring connection between sky and sea. For our aspirational watch brand with marine heritage, the seagull embodies a profound sense of purpose and elegance, a perfect choice for the logo.


Freedom and Exploration
The seagull’s expansive flight across vast oceans represents the boundless spirit of exploration. The seagull’s ability to effortlessly navigate the open skies and unpredictable seas mirrors the precision and reliability of our timepieces that are as dependable as they are adventurous.


Resilience and Adaptability
Seagulls thrive in diverse and challenging environments, from calm shores to stormy seas. This resilience reflects the strength and durability of our watches, designed to withstand the test of time and elements. The seagull’s adaptability both the air and water, is a metaphor for the versatility of the brand, offering timepieces that seamlessly blend function and style, whether on land or at sea.


Elegance and Simplicity
The seagull, with its sleek silhouette and effortless flight, symbolizes understated elegance – an ideal representation of the brand’s aesthetic. It speaks to a design philosophy that values refinement and simplicity. The image conveys the idea that true luxury lies not in ostentation, but in the mastery of essential elements.

Horological Significance

The International 10:10 Time Standard
The time ‘Ten past Ten’ has been routinely adopted as a standard for displays and adverts for the watch industry right around the world. There are a number of reasons for this but primarily, it’s for aesthetics.
The watch configuration at 10.10 with its symmetry and visibility for the logo allows the styling of the watch to be more readily admired.
The SeaMarine ‘Gull in Flight’ logo, with its wings at 10.10 is a purposeful, clear and obvious tribute to the horological significance of the time.
